P.K. Woode
CREATIVE CONSULTANT | BRAND & MEDIA STRATEGIST | ENTREPRENEUR | MULTI-ARTIST
PORTFOLIO OF WORK
NIVEA MEN - SOCCERMANIA
Football is a key passion point for Men and the brand. We tapped into local console gaming culture around EA Sports FIFA to develop and pilot an esports tournament dubbed “Soccermania”.Due to covid restrictions, it was executed as a virtual (live streamed) event with a “Coolest goal“ contest to spark community entries. The event was a resounding success and is to become a brand tentpole event across EMEA.
Role: Group Digital Lead (Dentsu) | Year: 2021
AIRTELTIGO - SEASON OF THANKS
To break a difficult conversation, we tapped into an insight that the end of year is a period frequently used to thank people.We led with a high intensity digital video campaign supported by Regional targeted messaging on Social media.Using influencers and an engineered poll, we encouraged our online community to show gratitude to others for the chance win aniPhone Xs Max.Thus effectively positioning the Airteltigo brand as the consumer's hero.
Fido Microcredit
Fido Microcredit’s doctrine on customer acquisition focused heavily on BTL due to a lack of faith in ATL & Digital marketing.As the new Strategy Lead for Fido’s consulting agency, I developed and executed a digital acquisition strategy for Fido.This centered on a Facebook lead generation campaign and a Universal App install campaign.The 1 week pilot of the campaign drove more loan applications than all other channels combined in the preceding quarter at a significantly reduced Cost Per Application.
Role: Strategist and Digital Business Lead | Year: 2017
| 95% | ~150% |
| Decrease in CPA | Qtr Target in 1 WK |
NIDO - MUM READ ME A STORY (MRMAS)
Mum Read Me Story, is an online children’s’ picture book (served via Facebook Canvas) featuring the Adventures of a precocious African Child.While combing through research, a spark of inspiration was born and we set out to create a mobile first digital campaign that resonated with our target audience in the CWA Region.The aim of the campaign was to provide mums with an activity the could do with their kids that was culturally relevant.There was a massive spike in engagement beyond an already high baseline of 8%. We also saw a large number of digital book downloads, a KPI we had not actively optimised for.
Role: Strategist and Digital Business Lead | Year: 2017
| 23% | 56k | 9m+ |
| Engagement Rate | Digital Book Downloads | Unique Reach |
NESCAFE - African Portraits
Created a digital book with stories of inspiration from all over Africa using Twitter’s Blurobot technology using the hashtag #MyAfricanPortrait.We primed the campaign by starting of with stories of influencers and their own ambitions.
Then invited our community to share their own authentic stories.
Role: Jnr. Media Strategist (NAA) | Year: 2016
| 22m+ | 10,000 | 1 |
| Impressions | Stories in 4 Weeks | Twitter Award (Greater Africa) |
DESIGN WORK
LOGOS
About
I am a results oriented marketing professional with strong creative, analytical and leadership skills.I have over 14 years of experience working and volunteering in multiple creative marketing roles. During this period, I have had the opportunity to work with a range of organisations from startups to large organisations like Absa, Gates Foundation, Ministry of Information (Ghana) and Nestle-CWAR.My current focus is on digital marketing and mobile technologies.
