Skip to main content

Think back to the things that give you the strongest memories, the ones you’ll still talk about if given the chance. The thread that connects all these things is the simplicity and directness of the experiences.  

It is for this very reason why Video is gaining such grounds as a digital storytelling medium. Motion has always won over inertness, because our minds are drawn to motion and interactivity.  Which brings me to the next point.

The holy grail of digital has always been interactivity, where a user can influence whatever he or she is experiencing. That is why video games are such a big deal, they are basically videos where you influence the outcome.

Enter Virtual Reality (VR) and Augmented Reality (AR). These are new but not so new ways of enjoying experiences. VR is viewing an entirely artificial World and AR is overlaying digital stuff over the real world like Ironman’s helmet or Pokémon Go. It used to be that, the only way to experience thes things was with a very complicated high tech set up.  But now, there are options where you can use relatively cheap goggles or just your smartphone.


So Why bother about all this?

Simply put, relevance, innovativeness and the wow  factor. If you want to be talked about and loved as a digital brand, you need these in equal measure.


How would you use Virtual Reality (VR)?

Even though it can be used as an instructional tool, VR’s biggest application will be for entertainment.

1. Imagine a concert where people could join in and view from wherever they are, and they can turn left and right to see a different part of the stage or look up to see fireworks in the sky. 


2. You could record a massive interactive musical in which the viewer can actually move around and see things from another angle.


3. An architect or museum could let people walk through an exhibit or a virtual building without even leaving their house. Eg: Google Expeditions


4. If you are a particularly daring brand, you could live stream an adrenaline pumping stunt that people can experience in real-time and experience again later . Like Red Bull did with this parkour video.

How about Augmented Reality (AR)?

The most popular example of AR right now is Pokemon Go, but there are other ways you could use it.


1. Reveal surprises in ordinary things when people look at them with their phones eg: Happy Feet’s Dancing Billboard

2. Add extra information or special features to a product in a cool interactive way eg:  Sprite Brazil’s Snapchat codes


3. Create a virtual treasure hunt where people hunt for clues or special content downloads


4. Add interactive games and content to special interactive sections of your TV show or event.


These are just a couple of ideas but the possibilities are endless. It just takes a little bit of strategic thinking and a clear knowledge of the platforms.

every good story teller knows, the strength is in the presentation
— P.K. Woode

If you’d like to discuss creating a VR/AR experience for your brand, you can contact me by clicking here

I hope you found this post insightful, it’s the second of my  blog posts about brand experiences. You can read the first one here: Part 1: Why cross-platform experiences matter.

Until next time, like share and leave a comment below.  


Written by

P.K. Woode  

Creative Consultant and Brand Strategist


Author pkwoode

More posts by pkwoode

Leave a Reply

Close Menu

All rights reserved Salient.