NIVEA MEN – SOCCERMANIA
Football is a key passion point for Men and the brand. We tapped into local console gaming culture around EA Sports FIFA to develop and pilot an esports tournament dubbed “Soccermania”.
Due to covid restrictions, it was executed as a virtual (live streamed) event with a “Coolest goal“ contest to spark community entries. The event was a resounding success and is to become a brand tentpole event across EMEA.
Role: Acting Group Digital Lead (Dentsu) | Year: 2021
SEASON OF THANKS
In order to break a difficult conversation, we tapped into an insight that the end of year is a period frequently used to thank people.
We led with a high intensity digital video campaign supported by Regional targeted messaging on Social media.
Using influencers and an engineered poll, we encouraged our online community to show gratitude to others for the chance win an
iPhone Xs Max.
Thus effectively positioning the Airteltigo brand as the hero.
Role: Digital Media Strategist (iProspect) | Year: 2018
90%
Positive Brand Sentiment
13K
Conversations in 2 Weeks
190K
Video Views
6mill+
Campaign Impressions
FIDO – ACQUISITION CAMPAIGN
Fido Microcredit’s doctrine on customer acquisition focused heavily on BTL due to a lack of faith in ATL & Digital marketing.
As the new Strategy Lead for Fido’s consulting agency, I developed and executed a digital acquisition strategy for Fido.
This centered on a Facebook lead generation campaign and a Universal App install campaign.
The 1 week pilot of the drove more loan applications than all other channels combined in the preceding quarter at a significantly reduced Cost Per Application.
Role: Strategist and Digital Business Lead | Year: 2017
95%+
Decrease in CPA
~150%
Qtr Target in 1 wk
NESCAFE – AFRICAN PORTRAITS
Created a digital book with stories of inspiration from all over Africa using Twitter’s Blurobot technology using the hashtag #MyAfricanPortrait.
We primed the campaign by starting of with stories of influencers and their own ambitions.
Then invited our community to share their own authentic stories.
Role: Jnr. Media Strategist (NAA) | Year: 2016
22m+
Impressions
10,000
Stories in 4 Weeks
1
Twitter Award (Greater Africa)
NIDO – MRMAS
Mum Read Me Story, is an online children’s’ picture book (served via Facebook Canvas) featuring the Adventures of a precocious African Child.
While combing through research, a spark of inspiration was born and we set out to create a mobile first digital campaign that resonated with our target audience in the CWA Region.
The aim of the campaign was to provide mums with an activity the could do with their kids that was culturally relevant.
There was a massive spike in engagement beyond an already high baseline of 8%. We also saw a large number of digital book downloads, which was not even a KPI we had optimised for.
Role: Jnr. Media Strategist | Year: 2016
23%
Engagement rate
56K+
Digital book downloads
9m+
Campaign Reach