NIDO – MRMAS

Mum Read Me Story, is an online children’s’ picture book (served via Facebook Canvas) featuring the Adventures of a precocious African Child.

While combing through research, a spark of inspiration was born and we set out to create a mobile first digital campaign that resonated with our target audience in the CWA Region.

The aim of the campaign was to provide mums with an activity the could do with their kids that was culturally relevant.

There was a massive spike in engagement beyond an already high baseline of 8%. We also saw a large number of digital book downlioads, which was not a KPI we had optimised for.

 Role: Jnr. Media Strategist   | Year: 2016

23%

Engagement rate

56K+

Digital book downloads

9m+

Campaign Reach