SEASON OF THANKS
In order to break a difficult conversation, we tapped into an insight that the end of year is a period frequently used to thank people.
We led with a high intensity digital video campaign supported by Regional targeted messaging on Social media.
Using influencers and an engineered poll, we encouraged our online community to show gratitude to others for the chance win an iPhone Xs Max.
Thus effectively positioning Airteltigo brand as the hero.
Role: Digital Media Strategist (iProspect) | Year: 2018
Positive Brand Sentiment
Conversations in 2 Weeks